The concept of diminishing a feature and enhancing another to create a more defined facial structure is commonly referred to as shadowing and contouring. This technique involves using darker shades or products to create shadows on areas of the face that one wishes to minimize or recede, such as the sides of the nose or under the cheekbones. Simultaneously, lighter shades are applied to areas meant to stand out, such as the tops of cheekbones, the brow bone, or the bridge of the nose. This interplay between shadow and light effectively alters the perception of facial dimensions, achieving the desired aesthetic results.
In contrast, other terms provided such as blending and shading, highlighting and defining, or shading and lifting do not encompass this specific dual approach of diminishing and enhancing features in the same focused manner as shadowing and contouring. They may describe related techniques within makeup application but do not accurately capture the specific terminology associated with the process of creating dimension through shadows and highlights.